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10th Anniversary Retrospective: Dalere’s Beauty Salon, oldest business in Glen Park, gets a visit from the Mayor

October 20, 2018 by Murray Schneider

To celebrate the Glen Park Association Website turning ten years old, we are reposting some of our favorite stories from the last ten years.


The Dalere Beauty Salon in its original location, 2834 Diamond Street, now occupied by La Corneta Taqueria. Courtesy of the Dalere family.

Fifty years ago, a lot was happening in the world and in San Francisco. The Rev. Dr. Martin Luther King Jr. was assassinated in Memphis. The Beatles released the White Album and the Oakland Athletics played their first regular season game at the Oakland Coliseum after moving from Kansas City.

In Glen Park, Glory Dalere opened Dalere’s Beauty Salon on Diamond Street in the building that is now home to La Corneta Taqueria.

It was October 6, 1968.

Fifty years later to the day, the mayor of San Francisco arrived in Glen Park to congratulate the Dalere family. Running a-hour-and-a half behind schedule, Mayor London Breed stepped from a SUV parked on Chenery Street and greeted milling staff and solitary shoppers.

“It’s fifty years,” she said, wearing a red blazer over a white blouse, black pants and red high heels. “That means something — and it’s a lot to celebrate.”

Dave Dalere, Mayor London Breed, Marian Dalere, Santos Dalere

She entered through an enclosed alley leading to the salon, walking by photographs mounted upon a wall, photos of women coiffed in fashionable hair styles —a panorama of French twists, beehives and bouffants.

A 1970 photograph of young Glory Dalere hangs on that wall. Delare sports a top hat and wears a blouse partially covered by a scarf. Her left hand rests upon a hip, her tresses cascade over her shoulder. The photo of the family matriarch, now one month shy of 85, celebrates an urbane woman and business owner.

Mayor Breed and Marian and Glory Dalere – October 2018.

Glory Dalere emigrated from the Philippines to the United States in 1956. She joined thousands of compatriots who’d come to California and toiled in Central Valley fields. Her husband, Santiago, had done so in Salinas before he took up employment at the Fairmont Hotel. Married in 1957, Glory and Santiago went on to raise three children on Chenery Street.

Sons Santos and Dave Dalere graduated the Catholic boy’s school Riordan High School in 1975 and 1978. Daughter Marian Dalere, who joined her mother in the salon in 1985, graduated that same year from St. John’s Ursuline High School for girls in the Mission, now closed.

A week after the celebration Marian met with a Glen Park News reporter. She finished fashioning a client’s hair, booked another appointment for the woman, then sat down to reminisce. She fingered proclamations and certificates that commemorated the salon opening its doors on October 6, 1968, the year Joseph Alioto occupied Room 200 in City Hall and the salon occupied the store front on Diamond Street.

Glory Dalere

In 2013, when Glory and Marian learned that Rick and Nada Malouf, owners of the adjacent Cheese Boutique, had lost their lease after 19 years, she graciously made room for her neighbors and downsized to a smaller space next door.

In her proclamation, Mayor Breed noted the “incredible selflessness and passionate work embodied by Dalere’s Beauty Salon,” and proclaimed October 6, 2018 as Dalere’s Beauty Salon Day in San Francisco.

Congresswoman Jackie Speier waxed as eloquently in a Certificate of Recognition she sent to the Daleres, hailing Glory and Marian for “cutting and styling the hair of countless customers while pampering their souls.”

“Just being acknowledged is so meaningful, my mother believes,” Marian told the Glen Park News.

Front Row: Bouchra Simmons, Lucy Grezdo, Supervisor Rafael Mandelman
Second Row: Mary Forslund, Henry Karnilowicz, Glory Dalere,
Third Row: Patty Hayes, Fire Chief Joanne Hayes-White, Marian Dalere, V. Kiniris

In early January Marian Dalere met then Acting Mayor Breed at an event. She told Breed — a Galileo High School graduate who went on to attend UC Davis and earn a BA in Political Science and later to attend USF where she earned a MA in Public Administration — that in 10 months’ time her Glen Park business would celebrate its fiftieth anniversary.

“Do you think I might get a certificate of honor?” Dalere told the Glen Park News she had asked Mayor Breed.

“Yes,” Dalere said the always stylish mayor had confided to her. “Now that I know it’s a beauty shop, I’ll even bring it to you.”

On October 6, Marian welcomed the mayor to her shop, filled to capacity with family and friends. “You remembered, and you kept your word.,” she told the mayor.

While friends mingled, and politicians worked the room, photographs were taken, introductions were made, greetings were exchanged and Filipino lumpia and pancit were downed.

Pushed for time, the mayor told Marian, “I have a wedding to attend in 30 minutes, but I want to see the Cheese Boutique before I go. If I didn’t have any place to be, I’d buy something.”

Marian and Glory Dalere with State Senator Scott Wiener – October 6, 2018

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Glen Park Association is at Glen Park Greenway.
13 hours ago
Glen Park Association

Saturday’s Glen Park Greenway Work Party is Cancelled.

“I’m very sorry to say that
we have cancelled our Work Party for this Saturday July 12, along with all organized volunteer activity on the Greenway until further notice.
As you may have read in the news, our fiscal sponsor, San Francisco Parks Alliance (SFPA), has shut itself down. Just as SFPA has shut itself down, the Greenway, as an organized part of SFPA, has also been “shut down.” We are busy looking for a suitable alternative fiscal sponsor that is willing to replace SFPA. That search is going well but it is a slow process. We had hoped to find temporary ways to enable the Greenway project to function responsibly as a community activity without a fiscal sponsor. Sadly, despite our best efforts and the help of many others in Glen Park, we have failed. That is why we must cancel our Saturday Work Party and discontinue future work parties and other organized volunteer activity on the Greenway (like weeding and watering) until further notice. We recognize that the Greenway is public open space and that the organizers of the Greenway project have no control over the activities of you or of anyone else on the Greenway. However, if you do venture onto the Greenway to satisfy your urge for outdoor recreation, please be aware that your activity is not in any way organized or sanctioned by the organizers of the Glen Park Greenway project. I’m well aware of the efforts that many of the
Greenway’s supporters are making to get the Greenway organized with a new fiscal sponsor and I’m confident that this will be arranged within weeks or perhaps a few months.
However long it takes, I will contact you with news of our progress.
Many thanks for all that you do for the Greenway.”

Nicholas Dewar, volunteer Project Director

#glenparkgreenway #glenparksf #sanfrancisco @rafaelmandelmand8 @danielluriesf @crosstowntrail
#crosstowntrail #sfparksalliance #publicspace #nature
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Wonder what’s stopping just organizing it separate from that non-profit. It seems like the volunteers largely come from Glen Park.

Glen Park Association is at Laidley Street SFO.
4 days ago
Glen Park Association

It was a beautiful day for the annual #july4th celebration on Laidley street!

📷: Photos courtesy of Michael Waldstein

#glenparksf #sanfrancisco #laidley
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It was a beautiful day for the annual #july4th celebration on Laidley street! 

📷: Photos courtesy of Michael Waldstein 

#glenparksf #sanfrancisco #laidley
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